Next Lotto GmbH is seeking a Senior CRM / Lifecycle Manager to enhance user retention and lifetime value by managing the player journey post-acquisition. This role involves overseeing lifecycle campaigns across various channels, designing automated customer journeys, and executing A/B tests to optimize strategies. The ideal candidate will have 3-5 years of experience in CRM or retention marketing, particularly in B2C consumer apps, and must demonstrate proficiency in marketing automation and pro